Project Description
Thrive Green Media is a premier agency in content creation service for events. It is dedicated to elevating the online presence of event planners and brands. We provide expert Digital Campaign Strategy for Events, ensuring maximum engagement and visibility across social platforms. Our tailored approach to Content Creation Services for Event Promotion helps event planners reach their target audience, boost attendee engagement, and achieve impactful results.
Teens Connect is an exciting annual program organized by Royal Seed Ministries (RSM), designed to bring teens from different backgrounds, denominations, and even religions together. Through a fun mix of games, performances, and interactive seminars, the program addresses common challenges teens face, offering guidance on how to navigate them. It's a non-denominational event that encourages learning, connection, and personal growth in a lively and supportive environment. From faith-building activities to creative performances, Teens Connect is the perfect space for young people to connect, explore new ideas, and empower themselves for the future.
Client's Needs:
Teens Connect, sought to strengthen their digital presence and engage a wider audience for their event. With an emphasis on fun, educational seminars, and performances, they needed a comprehensive digital campaign to promote the event and ensure maximum attendance.
Teens Connect reached out to Thrive Green Media to handle their digital campaign planning (organic and paid), content creation service for events, and social media management. Thrive Green Media ran targeted ads leading up to the event, engaging teens with creative posts and ensuring visibility across platforms. This collaboration successfully boosted page engagement, increased event awareness, and helped Teens Connect reach more participants from various backgrounds.
Overview of Services Provided
- Comprehensive Promotion Strategy: Our team designed a phased approach covering pre-event buzz, live updates during the event, and post-event highlights to keep engagement high.
- Media Coverage and Content Creation: We provided on-the-ground media support, capturing vibrant photos and videos that showcased the event’s energy. This media coverage added excitement across social channels.
- Social Media Rebranding: Thrive Green Media rebranded Teens Connect's social profiles, enhancing the visual appeal with custom highlight covers, cohesive banners, and branded aesthetic updates.
- Branding Support: To amplify the event experience, we coordinated on-site branding, creating a visually engaging space that resonated with teens and encouraged media interaction.
What Was Achieved?
Through our partnership with Teens Connect, we accomplished the following:
- Event Visibility: Our digital campaign strategy, both organic and paid, resulted in heightened awareness for Teens Connect. The targeted ads and engaging content reached a larger audience, driving more traffic to the event page and increasing registrations.
- Increased Engagement: With the custom content and social media management, Teens Connect saw a significant rise in engagement. Our efforts resulted in over 1.1k content interactions and 15.1k impressions, broadening Teens Connect’s reach.
- Streamlined Event Promotions: Our cohesive content creation efforts allowed for consistent messaging across platforms, giving Teens Connect a professional and polished look. The branding and engaging content helped position the event as a top-tier experience, further cementing its reputation in the community.
- Effective Social Media Presence: With our dedicated social media management, Teens Connect's page experienced more inquiries and discussions, which helped build a vibrant online community and foster connections among teens from various backgrounds.
Type of Business: Event
Timeline: 1 Month
