Top 5 Reasons Why Your Business Needs a Website

Having an attractive and well-designed website for your business creates an opportunity to influence people\’s mindsets and help you reach more potential clients as well as generate more sales.

Below are even more reasons why your business needs a website:

1. Showcase your products and services

Not only can you display your products or outline your services in detail with beautiful images, but you can also provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase. Also, customers may prefer to visit your website to find out about your products and services, instead of visiting you in person or perhaps before deciding whether to come in person or not.

2. 24/7 Availability to Customers

Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or eCommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.

3. You’ll show up in Google search results

81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Los Angeles.”

If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.

Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).

4. Your competitors all have company websites

Consumers typically start their buying journey with research and recommendations from peers and social network connections. So if you are not competitive, you are giving customers and potential clients a reason to buy from another brand.

5. More Potential Customers for Your Business

Need help setting up a website for your business?

If you haven’t created a website for your business, you can get set up with a web hosting service. Some people who just started up a business may be particular about spending much money on these online services, but the truth is, that online marketing pays way much more when you invest financially and otherwise.

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